---
title: What is the difference between a Wave and a Flow?
description: A Wave is a mass message blast that you send to one or multiple lists. This is also known as a broadcast, message blast, campaign, etc. Waves are commonly used to promote your brand, drive traffic to
---

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# What is the difference between a Wave and a Flow?

### Waves

A [Wave](https://6521204.hs-sites.com/en/knowledge/how-to-send-a-wave?hsLang=en) is a mass message blast that you send to one or multiple lists. This is also known as a broadcast, message blast, campaign, etc. Waves are commonly used to promote your brand, drive traffic to your website, get people in the door, etc. 

- The "Use Volt Text Domain" is our built-in link shortener. 
- The "Landing Page" feature allows you to use a custom web page to display marketing content. Very useful if you have a large list and do not want to use MMS. 
- Our Software includes opt-out copy by default in your messages. We STRONGLY encourage all users to leave this option on for every Wave.

### Flows

A [Flow](https://6521204.hs-sites.com/en/knowledge/how-to-create-a-flow?hsLang=en) is an automated process that makes an action occur whenever there is a certain event. This will usually be an event that one of your contacts performs. Below is a few examples of popular Flows our clients like to set up. 

- Text-In to Sign Up - Use our Keyword responder trigger to sign up contacts whenever they text in. 
- Welcome Flow - Use our "Added to List" trigger to send automatic greetings to new contacts whenever they opt-in or signup. 
- Keyword Responder - Set up certain keywords that will trigger actions within Volt. For example, you could have contacts text-in "party" to get added to your "Party" list. 

 

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